If your customer can’t get in touch with you in a way that suits them, then it’s likely that they’ll end up with the competition. These days, there are plenty of ways to communicate with your customers — texts, emails, social media, and instant messaging, to name a few — but speaking over the phone is still far and wide the most popular method of communication. In fact, 54% of customers prefer phone conversations to any other method of contact.
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Don’t miss out on work because your customers can’t reach you by phone. Here's what you need to know about toll-free numbers and how to go about getting one for your trade business.
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Toll-free numbers have been around for decades and are still popular because they’re one of the most direct ways that customers can connect with a business.
Essentially, a toll-free number is a charge-free telephone number. In other words, a potential customer can call you without having to pay any fees. Instead, the owner of the number is usually billed for incoming and outgoing calls.
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If you’ve already got an office phone and a mobile, don’t think that a toll-free number is unnecessary. Calling mobile numbers can cost your customers money, and having a phone in the office will likely land you with a heap of voicemail if you’re not there throughout the day.
With a toll-free number, you can save customers money, and receive calls anywhere, from multiple different phones. But, that's not all.
With a toll-free number, you can add messages to the dial tone of your calls. That means you may be able to give some customers all the information they need without even answering the phone. That'll save you both time and keep your customers happy.
Toll-free numbers are easy to recognise compared to traditional phone or mobile numbers. The other great thing about toll-free numbers is that people associate them with well-established businesses, meaning they’re likely to perceive you as trustworthy and professional if you have one.
Toll-free subscription rates are usually lower than regular telephone services, and you have the option of choosing to pay as you go. A toll-free number makes it easier for customers to contact you and get answers to their questions quickly. The easier you make it for your customers to reach you, the more likely they are to book the job.
No matter what phone you own, toll-free numbers are relatively cheap and easy to set up. Here’s a simple guide to getting a toll-free number for your trade business:
The first step is to call your current mobile phone service provider. Chances are, they offer a good rate for toll-free numbers. And, because you already have a plan, setting up your account will be more straightforward.
If your provider doesn’t offer toll-free numbers or the rate is too high, there are plenty of other providers that can help. Toll-Free Forwarding and Global Call Forwarding are just two of many different providers. Rates are competitive but the packages and additional features will vary, so make sure to shop around.
Most providers will allow you to choose your prefix and number (it’s first in, first served). The most important thing to remember when choosing a number is that it’s memorable, but if you can personalise it somehow too, that’s also handy.
The next step is to set up your account. This is where you confirm the number you’ve chosen and link it to your existing cell phone number. Once it’s linked and you’ve double-checked that it’s correct, you’ll need to input your payment details. Your provider will charge you a monthly fee, similar to your cell phone plan.
The more communication channels customer have to choose from, the more likely they are to find you and get in touch. With a toll-free number linked to your mobile phone, you’ll be able to answer calls wherever you are — no need to check messages after work or call anyone back, and there are no delays for the customer.
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