How to Make a Price List​ | Tradify™

A price list offers a clear way to present pricing for your services. For customers, they simplify decision-making by making it easier to compare options and choose a business that fits their needs and budget.

Get started with a free price list template!

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1. What is a price list?
2. Why your business needs a price list
3. How to use price lists for marketing
4. Quoting for custom or complex jobs
5. Promoting your price list

1. What is a price list?

A price list is a document that outlines the costs of your services in a clear and organised way. Including a price list on your website, posted or linked on your social media, or however you promote your services makes it easier for customers to access and plan if they can afford your services. 

Make sure your prices are bringing in a profit with our free Profit Margin Calculator

2. Why your business needs a price list

Trust

A public price list builds trust by providing potential customers with the costs of various services upfront. This helps to:

• Reduce disputes: Transparency reduces misunderstandings and ensures both parties are aligned on costs.
• Boosting credibility: Clear and consistent pricing shows what you are worth.
• Regulatory compliance: Open pricing helps you stick to fair trading practices and avoid legal issues.

Learn how Tradify’s quoting features can help you take control of your pricing: Explore Tradify's Quoting Software.

Improve workflow

Price lists aren't just helpful for customers; they can improve your internal admin processes as well. Here’s how a price list can make things easier:

• Streamlined quoting: Standardised pricing reduces quoting errors.
• Automation with software: Integrated job management tools such as Tradify use your set price list to auto-populate quotes and invoices.
• Self-service for customers: Public price lists allow customers to address straightforward enquiries on their own.

3. How to use price lists for marketing

A price list is a powerful marketing tool. By openly presenting your services, you can attract a broader range of customers and even upsell premium options. Consider adding these to your price lists:

• Highlight value propositions: Include unique selling points like “No call-out fees” or “Same-day service guaranteed.”
• Offer pricing tiers: Create basic, standard, and premium options to cater to different budgets and needs.
• Promote special offers: Adjust your price list to advertise discounts during quieter periods, or offer holiday or seasonal deals.
• Niche skills: A price list can showcase your niche skills and offers, such as energy-efficient installations or emergency services.

Upselling 

Showing optional upgrades or premium services can encourage customers to consider higher-value offerings. There's always a chance a possible customer assumes a more luxury product is out of their budget. By clearly stating the difference in offerings, they may feel more comfortable planning for the premium option!

For example:

• A plumbing business could offer basic tapware installation at one price and premium fixtures for an additional fee.
• Electricians who also offer solar panel installation can create pricing lists to target eco-conscious customers.
• HVAC technicians could offer a standard air conditioning service at one price and include premium options like advanced filters or energy-efficient system upgrades for an additional cost.
• Landscapers might list basic lawn maintenance at a set price and offer premium packages that include irrigation system installation or high-end landscaping designs at another.

This flexibility lets customers plan their budgets and helps minimise the endless back and forth of planning. 

Need to make sure you're making enough on your materials? Check with our free calculator!

4. Quoting for custom or complex jobs

While a price list is a great tool for standard services, not every task fits neatly into predefined pricing. For custom or complex projects, your price list can serve as a foundation to guide discussions. Here’s how:

• Base rates: Include starting prices for services like repairs or installations to give customers a transparent starting point.
• Add-on costs: Highlight potential additional charges for customisations or extra materials.
• Flexibility: Make it clear that custom quotes are available for unique requirements.
• Set fee: Add in an hourly or day rate where appropriate to cover labour involved in long-term jobs. 
  
  

Don't undersell your time! Check if it's time to charge more with our free charge-out rate calculator!

6. Promoting your price list

A well-designed price list simplifies the decision-making for your customers and encourages their trust in your business. Making your price list easy to find allows customers to access the information they need anytime, anywhere.

🏆 The best all-in-one management tool for trade businesses

Tradify is a job management app used by thousands of trade professionals to build better lives and businesses all over the world. It gives you all the features needed to manage and grow a successful trade business, including:

• Enquiries
• Quoting
• Invoicing
• Scheduling
• Job tracking
• Subcontractor management

Start your 14-day free trial today. No credit card required. No pressure. Or take a look at Tradify in action during one of our weekly 30-min live walkthrough.