How To Pick a Name for Your Business (Free Business Name Generator!)

by Team Tradify, June 22, 2022

Table of Contents

Finding a good name for your business is one of the first steps to consider when starting out. Are you just going to use your name or location + your trade? Or are you going to get a bit more creative?

We can generate business name ideas for you! Check out our Trade Business Name Generators.

List of Business Name Generators

Starting a trade business? Use our free business plan template to make sure you’re on the right track from the start.Free Business Plan Template

Short on time? Jump ahead:

1. Why picking the right name is important

Your business name is the first exposure your business will have with any client. In this industry, first impressions are everything.

If your brand name — one of the most basic aspects of your business — comes across as if it’s been given no thought or attention, think about how this might influence what potential clients will expect the rest of your business to perform like.


Rather than seeing a brand name as the first hurdle that you need to overcome to start your trade business, think of it as a way to show clients what your business is all about and set the foundation for your overall brand.

Website & domain

Every business needs a website. You'll need to consider whether the domain name (the .com, .uk, .com.au, etc.) is available for your business name, as well as any social media platforms you might want to create.

Our Business Name Generators can check this for you!

It's a good idea to put what you do in your business name. For example, if you're an electrician, you should use the word 'electrical' or 'electrician' in your business name. This will help people find your business on Google when searching for an electrician in their area.

Learn more about how to get your business on Google.

Build a Website With Tradify


2. Factors to consider when choosing a name for your business

Giving a lot of thought to your business name doesn’t mean it has to be witty or even original. You don’t want to overthink it and create a name that no one really understands.

Keep it simple and make it obvious to potential customers what you do!

Use humour wisely

If you do want to incorporate some humour into your brand name, try to be careful. You need to be sure that the humour is going to resonate with people and make them smile. If not, you run the risk of people either missing the point or (if you overstep) thinking that maybe you’re not going to take their job seriously.

When humour does pay off, it pays off hugely. It’s something that can get people talking about your business, make headlines, help customers remember your name, and make a bigger impression on people than a regular business name.

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Make it memorable

Possibly the most important aspect of any good business name is that it’s memorable. If people can’t remember your name, that means that they can’t look you up and make an enquiry.

You need a name that stands out just enough that it’s easy to recall. This is where aspects like simplicity and humour can really help, but they’re not the only ways to make your business memorable.

Try and think through the perspective of potential clients. What’re they likely to associate you with, besides your brand name?

  • Could it be where you’re located?
  • Could it be the colour of your work vehicle?
  • Do you specialise in a rare niche within your industry?

Think of your business name as a compliment to the factors that distinguish your business from the rest. Once you’ve done this, people will be able to lean on these associations to better recall the name of your business.

Make it timeless

It’s reasonable to assume that one of your goals is to have your business stick around for the long run. If that’s the case, then you need to make sure that you have a brand name that can accommodate this vision.

Steer clear of naming trends, like replacing words with numbers or swapping S’s with Z’s. While a naming trend could make you stand out at first, as time goes on, you might be standing out for the wrong reasons.

3. How to find the perfect name for your business

The best technique for finding a business name that suits your business perfectly is to think of one word that best describes its mission.

  • Does your business aim to be reliable above all else?
  • Do you want to be fast, affordable, friendly?
  • Are you offering a premium service with a quality guarantee?

Pick one word that, if it came down to it, would best describe your entire business.

Put your word into our Business Name Generator and we'll come up with a list of ideas for you to choose from.

It'll even check website domain, Facebook, and Instagram availability!

4. Have options

It’s always good to have plenty of options to choose from. Create a shortlist and show it to friends, family members, or colleagues. See what they think. Slowly cut the ones that don’t feel right and soon you’ll be left with a few great options to choose from.

5. Trade Business Name Generators

Find your trade listed below and use our free Business Name Generator to come up with ideas.

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Figured out a name for your business? Now let Tradify handle your business admin. Start your 14-day free trial today! (No credit card required. No pressure.)

Still in the planning stage? Download our free Business Plan Template!

Business Plan Template

Business Name FAQ

Is it important for my business name to be easy to spell and pronounce?

It's beneficial to have a business name that's easy to spell and pronounce. This will help when people are looking for you online. The most important thing though, is that it's memorable.

Can I use my own name for my business name?

Using your own name in your business name is almost tradition in the trades. It can add a personal touch and promotes a 'family business' vibe. Using your location in your business name can also help with recognition and searchability online.

How do I make sure nobody else is using my business name idea?

You can start by Googling the business name. The best way to find out for sure though is to check with your local business registry.

Can I use a different language or made-up words in my business name?

You can, but it's best to use easily recognisable words that will mean something to your audience of potential customers. The business name is for them, not you.

Can I change my business name once established?

You could but it will cost you both time & money. It's best to think carefully about your name from the start and pick one that will last as long as you need.

Can I use the same or a similar name that is already in use by another business?

It's best to avoid using an existing name and come up with something entirely unique. This will help avoid potential trademark infringement or confusion for your customers.

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