How To Start a Home Services Business

by Team Tradify, November 23, 2023

Starting a home services business demands creativity, hands-on experience, and an entrepreneurial mindset. With an increasing demand for various home services, this industry offers a fantastic opportunity for those who are passionate about helping people with their homes.

Whether you're an experienced contractor seeking independence or an individual with a business dream, we'll help you write a robust business plan and set you up for success. Here's how to start a home services business!

Short on time? Skip ahead:

Writing a home services business plan
Financing your home services business
Your responsibilities as a home services business
Marketing your home services business
Learn from others in the industry
Build your business

Starting any business is hard, but your existing skills will provide a strong foundation. As you get started, be prepared to acquire new skills vital for running a successful home services business. Your experience on the tools is one thing, but now you'll need to learn the business side of things too.

This guide is specifically for people thinking about starting a home services business or working as a self-employed home improvement contractor. It’s packed full of information, instructions, templates, and tools – everything you need to know about turning your hands-on skills into a successful and profitable home services business.

Need a name for your home services business?
Try our Home Services Business Name Generator!

1. Writing a home services business plan

Getting your business plan right can take some time, but it’s necessary. A solid foundation is the key to building anything successfully. It will help you clarify your goals and figure out how to achieve them, as well as more practical things like financing and marketing.

Things often don’t work out exactly as planned! Having a business plan will help mitigate any problems you might encounter along the way.

For an in-depth guide to writing a home services business plan, read Tradify’s No-Nonsense Business Plan Guide. To make things easier, we've also put together a free business plan template you can use to start your home services business.

Registering your home services business

Time to make it official — the next step is to register your business. Click the links below for information on registering a business in your region. When deciding on your business structure, think about your goals for the future. Are you looking to grow, or fly solo forever?

🇺🇸 USA - you can apply for a sole proprietorship or form an LLC.
🇬🇧 UK - most people register as sole traders or limited companies.
🇦🇺 AU - you’ll need to apply for an Australian Business Number (ABN).
🇳🇿 NZ - you’ll register as either a sole trader (Ministry of Business) or a company (NZ Companies Register).

2. Financing your home services business

You need to spend money to make money. Getting started will come at a cost – but just how much will depend on your company structure (self-employed contractor or registered business) and the goals you’ve established in your business plan.

Borrowing money

If you have enough saved up to get started, good on you! If you don’t, you might need a loan to get your business up and running. You might go into business with a partner, work with a private investor, or join a franchise. This will determine the initial set-up cost of your contracting business.

If you do need to borrow, you have a few options:

Small business loan
Government loan scheme
Private investor

Whether you borrow money from a bank, a non-bank lender, or a private lender (maybe a family member), you’ll have to show you’ve done your homework.

A break-even analysis – show your business can at least break even before it makes a profit.
A cash-flow forecast – how much money is moving in and out of your business and when.
A sales forecast – estimate future revenue by predicting weekly, monthly, or yearly sales. This isn’t easy when you’re starting, but there are ways. This will help you work out if your business idea is financially viable.

Government loan schemes

Your local government might also have a financial scheme to help new businesses. If your home services business is eligible, this can be a great way to access funding that may not need paying back.

🇺🇸 USA - SBA provides limited grant funding to eligible businesses.
🇬🇧 UK - Startup Loans of £500 to £25,000 are available to start or grow your business.
🇦🇺 AU - Check if you’re eligible for a variety of grants that vary between states.
🇳🇿 NZ - Government grants, advice, and mentoring are available, depending on your business.

Investors

Your third option is to approach an investor. Angel investors are successful entrepreneurs who provide capital for promising business start-ups. Rather than you paying the initial investment back, they often receive convertible debt or a percentage of ownership in return.

🇺🇸 USA - Angel Investment Network
🇬🇧 UK - Angel Investment Network
🇦🇺 AU - Angel Investors
🇳🇿 NZ - Angel Association

tradify admin on carpenter site

Purchasing equipment and tools

Unless you already have your own tools, this may be your biggest up-front cost when starting your home services business – but they’re also an investment. Your tools are your livelihood and you can’t work without them. Make sure to purchase reliable, quality products that (with proper maintenance!) will last you for as long as possible.

You may also need a work vehicle. You certainly don’t need the latest truck with all the bells and whistles (not to get started anyway), but you will need something reliable with enough room to store all your tools securely while you’re on the go.

The good news is you can claim tax back on the cost of your business-related tools and equipment — including vehicles!

🇺🇸 USA - Business tax write-offs
🇬🇧 UK - Expense claims for UK contractors
🇦🇺 AU - Expense claims for Aussie tradies
🇳🇿 NZ - Expense claims for NZ tradies

Insurance

You also need to think about protecting your tools and equipment. They’re your most important asset. If they go missing or get stolen (unfortunately it happens a lot), you’ll be up the proverbial creek without a paddle.

Learn more about keeping your tools safe.

As well as insuring your tools and equipment, you might also want to consider general liability (in case you accidentally cause damage to someone else’s property) and income protection (if you have an accident and can’t work). You might not have the funds to take out all your insurance policies at once, so look for a reputable provider of small business insurance – they’ll be able to help you make a plan.

Learn more about business insurance.

Accounting and taxes

Tidy books are essential. Staying on top of your admin will ensure that you get paid quickly for all your time and materials, and you’ll avoid any late penalties from the tax man when he comes knocking.

To make things even easier, Tradify also integrates with your favorite accounting software:

Find out if you need an accountant.

Working out what to charge

You make money by charging your customers for the time, skill, materials, and labor required to complete a project – not by plucking a number from thin air.

Here’s what you need to factor in when figuring out your prices:

Variable costs - These costs vary between projects - your labor is charged by the hour and cost of materials.
Fixed costs -These are the costs associated with running your business e.g. vehicle payments and insurance. They’re called ‘fixed costs’ because they generally stay the same.
Other factors - Your pricing should also take into consideration your skills, experience and qualifications, the quality of your materials, and where your target market is located.

Here’s a guide on how to figure out your charge-out rate using our Charge-Out Rate Calculator.

3. Your responsibilities as a home services business

As a business owner, you have several responsibilities. Aside from doing good work, treating your staff well and keeping on top of your financial obligations, there’s also the need to comply with any regulations surrounding the home services and building industry. This red tape stuff might not make you money – but it can certainly cost you a lot if you don’t pay attention to it.

Keep the following in mind:

How your business is going to affect the environment and how you plan to deal with it.
Local laws around operating a business including employment laws when you hire staff.
Health and safety regulations and what you must do to comply and keep you and your team safe.

🇺🇸 USA - Health and Safety Requirements
🇬🇧 UK - Health and Safety Requirements
🇦🇺 AU - Health and Safety Requirements
🇳🇿 NZ - Health and Safety Requirements

Managing your home services business

Running a home services business takes more than just skill and experience – you need business acumen too.

At first, managing the daily tasks of a business can feel like you’re juggling way too many balls. The trick is to get rid of the balls you don’t actually need to juggle.

There are core business processes to follow, and you’ll need to focus on each stage of your workflow to figure out exactly what’s required. From there, you’ll be able to streamline your work, become more efficient and increase your work turnaround times.

4. Marketing your home services business

Reality check – you’re not going to be the only home services business in town. You’ll always be up against the competition – but this is where all the work you’ve done thus far will help.

When marketing your home services business, lead with the thing that you do differently or better than anyone else in the market. Yes, some clients will shop around for the cheapest, but most will be more interested in why they should hire you. If you can make this clear up front, the price most likely won’t be an issue – and you’ll be well ahead of the competition.

Figuring out your target market

While it might be tempting to offer everything to everyone, this isn’t the smartest course of action. With tens of thousands of home services businesses and self-employed contractors around the world, finding your niche will not only help you create a steady stream of revenue but also establish a loyal customer base.

To define who your ideal customer is, think about ways you can add value. This could be making your services accessible to a new group of people (think new housing developments or subdivisions) or something extra you can offer to get a leg up on the competition.

As you design your home services business, every decision you make should be specifically directed at the type of client that you want to attract.

To work out your niche, here’s what you need to do:

Decide on what area/s you want to work in.
Research your competitors and identify any service gaps in the local market that you could fill.
Make sure that opportunities in the market align with your skills and interests.
Narrow down the services you’ll offer based on your experience and the service gaps you’ve identified in the market.
Estimate your niche’s profitability by collecting data on your competitors’ gross margins.

Competitive advantage

When researching competitors in your area, think about:

What you can do differently, or better.
How you can stand out.
Whether existing businesses offer potential partnership opportunities.

Your marketing plan

In today’s digital age, there are many options for getting the word out about your business, and it can be a little daunting at times. But remember – the customer is at the center of every business decision that you make, so go where your customers are.

To start with, at least consider:

Building a website
Google Business
Photography
Reviews
Social media platforms:
Listing with local business directories:

Word of mouth is still one of the best – and least expensive – forms of marketing. Be proud - tell your friends and family about your new business and get them to spread the word on your behalf. It only takes a few new clients, a couple of well-done jobs, and you’ll be on your way.

To help with your marketing strategy, we’ve developed a practical marketing toolkit for tradespeople. It’s full of examples, tips and tactics to help you successfully market your trade business.

5. Learn from others in the industry

Podcasts are a great way to listen and learn while driving to and from jobs. Tradify's own podcast is made specifically for tradespeople looking to start or grow their business. Most phones have built-in apps for podcasts, or you can try Spotify.

With 29 million podcast episodes available across all the different platforms, you’ll be sure to find something worth listening to. And, because it’s a growing medium for content, you won’t have to put up with too many ads.

Behind the Tools with Tradify

Tradify's podcast is called Behind the Tools. It's an inside look at tradespeople from all over the world. Each episode we bring on a guest to answer the real questions you have about life in the trades, running a business, and how to overcome the challenges that come with being a tradesperson.

You can watch the videos on YouTube or listen to our podcast on your favorite platform:

6. It’s time to build your home services business

For most tradespeople, running a business or working as a self-employed contractor is a tried and true way to live a better life. You’re calling the shots – the hours you work, what jobs you take on, how much you charge. It means spending more time with the family and doing the things you love. And while it’s not always about the money, making more money is a welcome side-effect of going out on your own.

Building a business from scratch isn’t a walk in the park. There’s a lot to consider, but just as you would tackle a new building project, a strategic, step-by-step approach will see your business up and running in no time.

Tradify is a must-have tool for new businesses. It’ll help you take care of: