Starting a home services business demands creativity, hands-on experience, and an entrepreneurial mindset. With an increasing demand for various home services, this industry offers a fantastic opportunity for those who are passionate about helping people with their homes.
Whether you're an experienced contractor seeking independence or an individual with a business dream, we'll help you write a robust business plan and set you up for success. Here's how to start a home services business!
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Starting any business is hard, but your existing skills will provide a strong foundation. As you get started, be prepared to acquire new skills vital for running a successful home services business. Your experience on the tools is one thing, but now you'll need to learn the business side of things too.
This guide is specifically for people thinking about starting a home services business or working as a self-employed home improvement contractor. It’s packed full of information, instructions, templates, and tools – everything you need to know about turning your hands-on skills into a successful and profitable home services business.
Need a name for your home services business?
Try our Home Services Business Name Generator!
Getting your business plan right can take some time, but it’s necessary. A solid foundation is the key to building anything successfully. It will help you clarify your goals and figure out how to achieve them, as well as more practical things like financing and marketing.
Things often don’t work out exactly as planned! Having a business plan will help mitigate any problems you might encounter along the way.
For an in-depth guide to writing a home services business plan, read Tradify’s No-Nonsense Business Plan Guide. To make things easier, we've also put together a free business plan template you can use to start your home services business.
Time to make it official — the next step is to register your business. Click the links below for information on registering a business in your region. When deciding on your business structure, think about your goals for the future. Are you looking to grow, or fly solo forever?
You need to spend money to make money. Getting started will come at a cost – but just how much will depend on your company structure (self-employed contractor or registered business) and the goals you’ve established in your business plan.
If you have enough saved up to get started, good on you! If you don’t, you might need a loan to get your business up and running. You might go into business with a partner, work with a private investor, or join a franchise. This will determine the initial set-up cost of your contracting business.
If you do need to borrow, you have a few options:
Whether you borrow money from a bank, a non-bank lender, or a private lender (maybe a family member), you’ll have to show you’ve done your homework.
Your local government might also have a financial scheme to help new businesses. If your home services business is eligible, this can be a great way to access funding that may not need paying back.
Your third option is to approach an investor. Angel investors are successful entrepreneurs who provide capital for promising business start-ups. Rather than you paying the initial investment back, they often receive convertible debt or a percentage of ownership in return.
Unless you already have your own tools, this may be your biggest up-front cost when starting your home services business – but they’re also an investment. Your tools are your livelihood and you can’t work without them. Make sure to purchase reliable, quality products that (with proper maintenance!) will last you for as long as possible.
You may also need a work vehicle. You certainly don’t need the latest truck with all the bells and whistles (not to get started anyway), but you will need something reliable with enough room to store all your tools securely while you’re on the go.
The good news is you can claim tax back on the cost of your business-related tools and equipment — including vehicles!
You also need to think about protecting your tools and equipment. They’re your most important asset. If they go missing or get stolen (unfortunately it happens a lot), you’ll be up the proverbial creek without a paddle.
Learn more about keeping your tools safe.
As well as insuring your tools and equipment, you might also want to consider general liability (in case you accidentally cause damage to someone else’s property) and income protection (if you have an accident and can’t work). You might not have the funds to take out all your insurance policies at once, so look for a reputable provider of small business insurance – they’ll be able to help you make a plan.
Learn more about business insurance.Tidy books are essential. Staying on top of your admin will ensure that you get paid quickly for all your time and materials, and you’ll avoid any late penalties from the tax man when he comes knocking.
To make things even easier, Tradify also integrates with your favorite accounting software:
Find out if you need an accountant.
You make money by charging your customers for the time, skill, materials, and labor required to complete a project – not by plucking a number from thin air.
Here’s what you need to factor in when figuring out your prices:
Here’s a guide on how to figure out your charge-out rate using our Charge-Out Rate Calculator.
As a business owner, you have several responsibilities. Aside from doing good work, treating your staff well and keeping on top of your financial obligations, there’s also the need to comply with any regulations surrounding the home services and building industry. This red tape stuff might not make you money – but it can certainly cost you a lot if you don’t pay attention to it.
Keep the following in mind:
Running a home services business takes more than just skill and experience – you need business acumen too.
At first, managing the daily tasks of a business can feel like you’re juggling way too many balls. The trick is to get rid of the balls you don’t actually need to juggle.
There are core business processes to follow, and you’ll need to focus on each stage of your workflow to figure out exactly what’s required. From there, you’ll be able to streamline your work, become more efficient and increase your work turnaround times.
Reality check – you’re not going to be the only home services business in town. You’ll always be up against the competition – but this is where all the work you’ve done thus far will help.
When marketing your home services business, lead with the thing that you do differently or better than anyone else in the market. Yes, some clients will shop around for the cheapest, but most will be more interested in why they should hire you. If you can make this clear up front, the price most likely won’t be an issue – and you’ll be well ahead of the competition.
While it might be tempting to offer everything to everyone, this isn’t the smartest course of action. With tens of thousands of home services businesses and self-employed contractors around the world, finding your niche will not only help you create a steady stream of revenue but also establish a loyal customer base.
To define who your ideal customer is, think about ways you can add value. This could be making your services accessible to a new group of people (think new housing developments or subdivisions) or something extra you can offer to get a leg up on the competition.
As you design your home services business, every decision you make should be specifically directed at the type of client that you want to attract.
To work out your niche, here’s what you need to do:
When researching competitors in your area, think about:
In today’s digital age, there are many options for getting the word out about your business, and it can be a little daunting at times. But remember – the customer is at the center of every business decision that you make, so go where your customers are.
To start with, at least consider:
Word of mouth is still one of the best – and least expensive – forms of marketing. Be proud - tell your friends and family about your new business and get them to spread the word on your behalf. It only takes a few new clients, a couple of well-done jobs, and you’ll be on your way.
To help with your marketing strategy, we’ve developed a practical marketing toolkit for tradespeople. It’s full of examples, tips and tactics to help you successfully market your trade business.
Podcasts are a great way to listen and learn while driving to and from jobs. Tradify's own podcast is made specifically for tradespeople looking to start or grow their business. Most phones have built-in apps for podcasts, or you can try Spotify.
With 29 million podcast episodes available across all the different platforms, you’ll be sure to find something worth listening to. And, because it’s a growing medium for content, you won’t have to put up with too many ads.
Tradify's podcast is called Behind the Tools. It's an inside look at tradespeople from all over the world. Each episode we bring on a guest to answer the real questions you have about life in the trades, running a business, and how to overcome the challenges that come with being a tradesperson.
You can watch the videos on YouTube or listen to our podcast on your favorite platform:
For most tradespeople, running a business or working as a self-employed contractor is a tried and true way to live a better life. You’re calling the shots – the hours you work, what jobs you take on, how much you charge. It means spending more time with the family and doing the things you love. And while it’s not always about the money, making more money is a welcome side-effect of going out on your own.
Building a business from scratch isn’t a walk in the park. There’s a lot to consider, but just as you would tackle a new building project, a strategic, step-by-step approach will see your business up and running in no time.
Tradify is a must-have tool for new businesses. It’ll help you take care of:
If you're looking for home services job management software to run your business — try Tradify for free!
Download our free home services Business Plan Template to help you get started!