Vehicle wraps and graphics turn your plumbing trucks and vans into moving billboards. Plus, the right design can convey a professional image whenever you arrive at the job. A professional van wrap can leave a lasting impression, help you build your customer base and impress your clients.
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- Understand your clients
- Find your unique selling point
- Choose the right style for you
- Don't forget key info
- Remember your road rules!
- Get your plumbing business rolling
1. Understand your clients
Understanding your clients goes a long way in marketing your plumbing business. While your personal tastes should play a role in determining your business branding, gaining insight into your customers' likes and dislikes allows you to design a van wrap that grabs their interest. For instance, if your clientele consists of high-end real estate developers, it's wise to opt for an elegant and professional appearance. Otherwise, if your customer base is composed of young couples or families, a quirky and humorous design may prove to be more impactful. (Be wary of too much potty humour!)
2. Find your unique selling point
The design of your van wrap should prominently showcase your brand's name and logo, and if you haven't established one yet, now is the time to do so. Imagine the types of van wraps that catch your eye! There should be a balance between the eye-catching visual elements and the hook that inspires a customer to take down your details.
This is your chance to pinpoint the distinctive features that set your brand apart from the competition. To do this well, consider your client personas, plus the specialties or niches your business targets. For instance, if your plumbing business specialises in particular services such as bathroom installations, pipe repairs, fixture maintenance, or even large-scale pipe fitting for commercial projects, these aspects should be emphasised in your design to make your expertise clear.
If your business prides itself on using environmentally friendly products, offering free quotes, or providing same-day services, these unique selling points should be highlighted on your van wrap too.
3. Choose the right style for you
The right style for your van wrap will depend on your budget, the scale of the design elements, plus the amount of information you wish to include. The most common style options for van wraps include;
- Full Wrap - Covers the entire van, including windows. This allows you to get creative, showcasing any information and graphics you can fit.
- Partial Wrap - Covers about 50% of the vehicle. This makes a strong visual impact while remaining cost-effective. It is suitable for showcasing your logo, key information, and a few services.
- Door Logo - A budget-friendly way to promote your brand, primarily for customer and professional recognition on work vehicles, plus a name and logo.
The price of these services will vary depending on the type of wrap you’d like to have done. The first step should always be to ask for a quote and decide the best plan for your business from there.
Here are some local trade directories you could use to find a wrapping specialist in your area:
- 🇺🇸 United States
- 🇬🇧 United Kingdom
- 🇦🇺 Australia
- 🇳🇿 New Zealand
4. Don’t forget key info
For plumber van wraps, it's essential to have a clear logo and contact details. Make sure your business name, phone number, and website are easily visible.
You can also add elements like certifications or licences to build trust. If you have the space, including a strong call to action, such as "Call Sam today for a free consultation" is a great way to inspire immediate action.
Struggling to find leads? Find out how to attract new customers here.
5. Remember your road rules!
First impressions go a long way, so once you’ve wrapped your van, be mindful of your behaviour on the road. If you have a van wrap, any erratic or unsafe driving could directly impact your business. Always try to be courteous, drive within the speed limit, and if you have staff using the van, make sure they know the rules too.
6. Get your plumbing business rolling
With a successful van wrap, there’s a good chance you’ll see more and more enquiries roll in. Don’t let this influx of new business get on top of you. With Tradify’s all-in-one job management tool, you can handle everything from scheduling, invoicing, and job reporting on the go with one easy-to-use app.
Sign up for a 14-day free trial of Tradify or pop over to one of our live demo webinars to see the trade business management app in action.
