Local legends have become global phenomenons for showcasing the unique and endearing Aussie sense of humour, expertise and work ethic.
Tempted by the dream of becoming an overnight global sensation? Pick up your tools and take your camera to work. There's a growing wealth of popular tradie influencers from Australia who are gaining popularity, fame and financing due to their portrayal of life as an Aussie tradie. From comedy skits, education, satisfying ASMR and before-and-afters, there’s a huge community out there looking to share their humour and expertise with the world.
Looking for the best way to market your trade business? Get started with our free guide.
Social media is a great way to promote your business. Check out;
- How to start a YouTube channel for your trade business
- Instagram for small business tradespeople
- How to use Facebook to market your trade business
Low on time? Skip ahead!
- Jack Steele and Matt Ford: The Inspired Unemployed
- Aimee Kate Stanton: Aimeekatestanton
- Tim Parker: Tim The Lawnmower Man
- Zeher Khalil: Site Inspection
- Declan Evanson & Connor Evanson: Garn Comedy
- Bardie Somerville: Bard Builds
- Matthew Richardson: Addicted to Tools
- Beth Moresi: Beth Builds
- Mark Dainer: Dainer Made
- Yana Marks: Sydney Plumber Chick
- Chris Turner: Chrissy Tee The Chippy
1. Jack Steele and Matt Ford: The Inspired Unemployed
Handle: @theinspiredunemployed
You couldn’t start a list of Aussie influencers without mentioning the lads from The Inspired Unemployed. They began their careers filming skits between Aussie and NZ, shining a torch on tradie's lifestyle from down under with comedy and dance skits that rely on the self-deprecating and joyous sense of humour that runs through the trades. Although they’ve put down the tools and picked up deals from the likes of Fendi and Louis Vitton, they maintain a dedicated following with their mix of iconic photoshoots, skits, promos and dance videos. They now spend their time switching between TV interviews, creating their skit-comedy prank show and regularly filming more videos for their millions of fans.
Favourite Video: Not sure what happened…
2. Aimee Kate Stanton: Aimeekatestanton
Handle: @aimeekatestanton
Sharing her story of becoming a plumber and entrepreneur, Aimee has been inspiring other women to join the trades. Her journey includes joining the reality show 'Survivor,' starting a business with her brother to build and rent tiny homes around Australia, and participating in the show 'House Rules' with her husband. Now she has launched her line of workwear, Zadie Workwear. Through her endeavours, Aimee demonstrates how becoming a tradeswoman can be a massive opportunity for entrepreneurs to build their dream lives and should be a promoted employment opportunity for women across Australia and beyond.
Favourite Video: Counting my blessings
3. Tim Parker: Tim The Lawnmower Man
Handle: @timthelawnmowerman
Tim, a full-time firefighter, became an honorary Tradie after transforming the wild and overgrown yards of Western Sydney. A certified ‘true, blue legend’, he gained fame due to his satisfying videos of lawn transformations and his “free mow Fridays”, where he would offer free lawn transformations to strangers in exchange for video content. Openly describing this swap for content as the 'best business plan ever', he's a great example of how, when done well, tradie influencers can do more than simply showcase their skills, passion and business — their media presence can become the business itself.
Favourite Video: She wanted a QUOTE! I told her we do things a little different round here. Part 1
4. Zeher Khalil: Site Inspection
Handle: @siteinspection
Kahlil’s videos are cautionary tales for anyone considering building a home in Australia. Khalil takes a deep dive into the world of new home inspections, uncovering the often-missed details. Through his detailed video walkthroughs, Khalil doesn’t just show homes; he teaches his audience what to look for and why it matters. With a particular focus on new homes, Khalil shines a light on the state of inspections of homes - many of which are signed off despite less-than-ideal finishing. Khalil doesn't shy away from exposing industry shortcuts and dangerous practices. But, it's not just about finding flaws; it's about ensuring safety and quality for home buyers.
Favourite video: Award-Winning Builder's $600K Flop: A Queensland Inspection Shocker!
5. Declan Evanson & Connor Evanson: Garn Comedy
Handle: @GarnComedy
Connor Evanson is the star behind 'Murph', a chameleon of all trades who travels around Australia calmly explaining the best and worst stereotypes of each trade directly to the audience. The brothers have tapped into something quintessentially Aussie in their comedy, spotlighting the worst and most questionable behaviours in the trades. Connor, who previously worked as an electrician for six years, has now dedicated himself full-time to producing content for Garn, alongside his brother Declan, from a workshop in Garbutt. They have become particularly renowned for their "Every [Insert Trade Here] Ever" series, which exaggerates the stereotypes typically associated with different trades in Australia. Although, if the comment section is anything to go off, it seems there are attributes in common across the trades throughout the world.
Favourite video: Every Builder Ever
6. Bardie Somerville: Bard Builds
Handle: @bards.builds
Winner of the Bridge AU 2022, Bardie is a qualified carpenter and site manager in Australia sharing her daily inspiration, habits and lifestyle with a focus on building a balanced and engaging life. She uses her platform to raise awareness and inspire women to join the construction industry. Moreover, she runs The Shift AU, a platform dedicated to connecting tradies and promoting their mental well-being, sharing her journey and providing practical tools for a balanced life. Her work includes being a guest speaker at events like the ‘Bowens Women in Trade Event’ and conducting workshops to promote innovative construction methods.
Favourite video: Top 3 tips for women to get into the trades.
7. Matthew Richardson: Addicted to Tools
Handle: @addictedtotools
Matthew Richardson, known on social media as @addictedtotools, has become a prominent figure in the online tool review and DIY community for his honest and accurate tool reviews. An experienced electrician he provides reviews, tips, and shares insights from his day-to-day life and work. He's built a huge, dedicated fan base - largely consisting of professionals across the trades who use his platform as a place to debate updates in tool quality and share tips and tricks among the community.
Favourite video: How I built my stratco shed and the problems. time-lapse
8. Beth Moresi: Beth Builds
Handle: @bethbuilds
There’s something seriously satisfying about watching someone build a house while rocking glitter nail polish. Melbourne-based construction company ‘Beth Builds’, run by carpenter Beth Moresi and her family, has gained infamy for sharing their work, construction ‘ASMR’ and bright, bubbly brand personality online. Founded on the principle that our living spaces significantly impact our quality of life, Beth and her team specialise in domestic, retail, and commercial construction projects and advocating for women in the trades.
Favourite video: Satisfying.com - no better feeling for a chippy.
9. Mark Dainer: Dainer Made
Handle: @DainerMade
Answering the question, 'is it possible to make a living from the stuff other people throw out', the creator behind the handle @DainerMade is known for his unique approach to woodworking, particularly using recycled timber and pallets. On his YouTube channel, Dainer Made showcases his skills in upcycling recycled materials like pallet wood, broken skateboards, and more. His work is centred around creating unique items and giving new life to discarded materials, emphasising his commitment to sustainability and creativity in woodworking. Through his videos, he not only showcases the construction process but also demonstrates the potential of recycled materials in creating valuable and aesthetic items.
Favourite video: 20 Pallets! What it takes! What it can produce (and make $$$)
10. Yana Marks: Sydney Plumber Chick
Handle: @sydneyplumberchick
Yana is a powerhouse; showing her journey as a plumbing apprentice while balancing her life as an accomplished surfer, skater, deadlift champ and motorsport champ. On TikTok and Instagram, she showcases a unique blend of her trade skills and lifestyle, featuring stunning beach scenes, fashion, and health and wellness tips. Her content emphasises her strength and skills in an authentic portrayal of her demanding role in the trades.
Favourite video: What I’m doing vs. what I'm listening to
11. Chris Turner: Chrissy Tee The Chippy
Handle: @ChrissyteetheChippy
As a qualified carpenter in the Gold Coast, Chris showcases the tools, projects, and stunning locations of his carpentry business. He's positioned himself as a dependable source of inspiration and guidance for both the public and fellow tradespeople. His content focuses on the details of his day-to-day jobs, giving his audience a behind-the-scenes perspective on the trade. His approach offers a blueprint for other tradespeople seeking to establish an online presence (while steering clear of dance videos or skits). Instead, Chris's emphasis is on practical advice, detailed job breakdowns, and tool reviews.
Favourite video: Future Chippy.
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